Web Strategy and Optimization
Integrated Drug Development & ADC Resource Hub: I led the content strategy and page planning for this integrated digital resource, designing the information architecture, customer journey, and scientific content framework while working directly with product managers, web team, and UX team.
Materials for Battery R&D and Manufacturing: A campaign landing page supporting battery R&D and manufacturing, developed through collaboration across marketing, product, and technical teams to communicate solutions spanning the battery workflow.
Crown Ethers and Cryptands for Advanced Applications: Customer-facing technical article I authored, edited, and formatted, combining scientific storytelling, application-focused communication, and educational content related to crown ethers and cryptands in analytical and synthetic chemistry. Created for: MilliporeSigma
Novel Non-Pyrophoric t- and n-Butyllithium Formulations for Chemical Synthesis: Customer-facing technical article and promotional video co-developed to support the launch of novel non-pyrophoric organolithium formulations, combining scientific storytelling, educational communication, and product-focused messaging; accompanying coverage published in Chemistry World. (https://www.chemistryworld.com/industry/novel-non-pyrophoric-organolithiums-for-synthesis/4023058.article) Created for: MilliporeSigma .
ElectroGreen® Solvent Systems for Energy Materials and Advanced Polymers: A technical paper on greener solvent systems for energy materials and advanced polymers for which I provided editorial review, web formatting, and publication support in collaboration with the web development team. Created for: MilliporeSigma
ECO Detergents and Greener Surfactants: Technical product guide and SEO-driven landing page focused on biodegradable detergents and sustainable surfactant solutions for biochemistry applications. Created for: MilliporeSigma
Fluorescent Lipid Probes - Avanti Research™: Technical product guide and educational resource focused on fluorescent lipid probes and bioimaging applications, combining scientific storytelling, structured content design, and product-focused navigation. (URL not visible in the US).
High-Purity Biochemicals and Reagents: Technical content and product category experience developed to improve customer understanding, product discovery, and navigation across high-purity biochemicals and life science reagent portfolios.
Buchwald G6 Precatalysts: Oxidative Addition Complexes for Efficient L-Pd(0) Generation: A technical article page I collaborated on and optimized, focused on Buchwald G6 precatalysts and oxidative addition complexes for cross-coupling applications.